Bar & Vine

Positioning a local icon to reach a national audience

Sterling Cut Glass, an iconic Cincinnati retailer of custom-etched barware and giftware, tasked bluestone with widening their sights to a national consumer audience. In doing so, the company wanted to launch a new, online only sister brand, product packaging set and eCommerce website that would allow them to pique the interest of a younger generation. Read More

Brand Guideline
Three logo concept styles for Bar & Vine
Advertisement graphic with Bar & Vine glass and a wedding photo
Branded glass being made

We identified Bar & Vine’s target audience groups as young, affluent females, particularly those searching for bridal and wedding giftware, and couples seeking to outfit their homes with products they would not only use functionally but also aesthetically as decor. So we positioned the brand around the artisanal quality of its products and handmade engraving process and served it up in an easy-to-use eCommerce environment supported by a purely digital and social marketing strategy. Within 10 months after its launch, Bar & Vine saw its product distributorship expand from a local 3-4 state reach to shipments across 40+ U.S. states. Read More

Web Design
Web design concepts on tablet displays
Bar & Vine home page developed by Bluestone Creative
Sample product catalog web page for Bar & Vine redesign
Sample product page for redesigned website

More Work

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