Bar & Vine
Positioning a local icon to reach a national audience
Sterling Cut Glass, an iconic Cincinnati retailer of custom-etched barware and giftware, tasked bluestone with widening their sights to a national consumer audience. In doing so, the company wanted to launch a new, online only sister brand, product packaging set and eCommerce website that would allow them to pique the interest of a younger generation. Read More
Brand Guideline
We identified Bar & Vine’s target audience groups as young, affluent females, particularly those searching for bridal and wedding giftware, and couples seeking to outfit their homes with products they would not only use functionally but also aesthetically as decor. So we positioned the brand around the artisanal quality of its products and handmade engraving process and served it up in an easy-to-use eCommerce environment supported by a purely digital and social marketing strategy. Within 10 months after its launch, Bar & Vine saw its product distributorship expand from a local 3-4 state reach to shipments across 40+ U.S. states. Read More
Web Design
