Cincinnati Growing
Cincinnati
Brand Identity, Photography, Video Production, Editing
Cincinnati Growing Cincinnati was a project contracted by The Haile Foundation that highlights the entrepreneurial spirit that fills our city. Organizations like Springboard, Losantiville, and The Brandery provide local entrepreneurs with resources to help and support businesses lift-off.
Bluestone Creative was brought in to create a brand identity and a visual story that reflects the amazing work being done within the community. With the help of Alias Imaging, we were able to develop a cohesive brand image and visual story that speaks for itself.
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We wanted to put a spotlight on a few of the businesses that operate under the umbrella of the startup accelerators. The documentary-style videography supports the idea of local growth and development by giving representation to the hard work and determination these local Cincinnatians are bringing to the table.
While in the brand development process, we wanted to facilitate a genuine connection that would depict the full scope of the project. We set out to create an identity as rooted and memorable as the people involved, which included a custom, unique typeface that emboldens the idea that opportunities and resources are endless in our community.