DownTek™
Changing the way revolutionary brands think.
Every once in a while, a product comes along that is leaps and bounds better than its competition. But all of the scientific research and test results in the world are trivial without product awareness. That's where Bluestone came in. Developing a standard for the brand guaranteed a maintained level of integrity while coexisting with partner brands. By elevating the outward image of DownTek, the brand has become a well recognized industry leader and preferred supplier of treated down for many high end companies in the outdoor products industry. Read More
Brand Innovation
Ad Placement
A well designed, informative website can be almost as vital to a brand’s success as the product it represents. The primary function of Down-Tek’s website is B2B communication, while the secondary is creating an attractive environment to showcase Down-Tek’s technology driven product offering. To show Down-Tek’s true consumer benefit and highlight it’s ultimate credibility in the outdoor retail industry, a combination of form and function were used to align the brand’s scientific element with it’s growing list of high end clients. Read More
Web Design
