Lakeline Apartments

Two communities, one great location.

A year after successfully launching Lakeline East, North American Properties was set to introduce the community’s sisterly complement in Lakeline West. A shared identity system was created to show the harmonious existence between the two properties, resulting in a stronger overall brand position in the competitive Austin rental market. Read More

Brand Innovation
Lakeline Apartments West and East logos
Lakeline West entrance sign
Lakeline Apartments statioinary, envelopes, and business cards
Lakeline apartment buildings
Man riding a bike in a city

With the Lakeline East website receiving a continued flood of site traffic but limited apartment availability, the strategy for launching Lakeline West was to highlight the two communities within a singular online experience. This proved effective in exposing the new phase of the project to an already captive audience and led to an equally successful launch for Lakeline West. Functionality allowed the user to comparatively toggle between like-minded floor plans at each community while promising a common set of shared features and amenities. Read More

Web Design
Web design for Lakeline Apartments on a mobile device
Homepage for Lakeline Apartments website developed by Bluestone Creative
Sample floorplan catalog web page on Lakeline Apartments Sample web page on Lakeline Apartments featuring a map of their location
Sample floor plan page for Lakeline Apartments Sample tour page on Lakeline Apartments website

More Work

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