Midpoint Music Festival
Capturing the experience of the 2016 MidPoint Music Festival
Music & Event Management, Inc. [MEMI] approached bluestone to document the 2016 MidPoint Music Festival [MPMF] with the task of capturing the essence of the new format of MPMF—transitioning from a sprawling festival throughout downtown and Over-The-Rhine to a singular, centralized location. The content captured over the course of the 3 days would be used for real-time social posts, ongoing MPMF marketing initiatives, and the creation of a wrap-up video showcasing the festival. We started by identifying 3 areas of focus: fans, bands, and brands. Read More
Video Production
First and foremost, we needed to capture the overall fan experience of the festival—from the bands to the beer garden. Our goal was to remind those who attended MPMF how much fun they had over the course of the 3-day festival. At the same time, we wanted to convey to those who didn’t attend that they missed out on a unique Cincinnati cultural event. Read More
The Fans
With so many music festival options throughout the Midwest comes competition for attracting top talent. With this in mind, we aimed to tip the scale in MPMF’s favor by showcasing Cincinnati’s vibrant music scene to bands and industry professionals. And, specifically, how playing MPMF is a necessary annual tour stop for all bands—from up-and-comers to established acts. Read More
The Bands
While tickets sales contribute greatly, it takes the addition of sponsorship dollars to cover the total cost associated with a music festival. We wanted to demonstrate to both current and potential future sponsors that MPMF is a valuable and essential investment. To achieve this, we prioritized capturing genuine and authentic interactions between brands and attendees. Read More
The Brands
