SEEK Company
An Insights & Innovation Consultancy
SEEK builds brand advocacy for their clients through a more human-centric approach to innovation by activating empathy as an innate problem-solving capability. They came to bluestone looking to evolve their brand in a way that reflected the way they approach and think about their clients. SEEK yearned for a deeper meaning of the why behind their brand, and bluestone helped evolve that. The logo represents the luminary archetype associated with the brand. It illuminates not only challenges, but more-so opportunities that lie within the unseen of their work. To advance the look and feel of the brand and give it humanistic personality, bluestone developed a visual language that combined clean, modern graphics with illustrative, hand-drawn elements. The distinct primary color palette coexists as part of a network that represents the SEEK process. Read More
Brand Development
Typography & Color
Brand Guide
The SEEK website exists as an extension of their reimagined brand guide. bluestone developed a unique and interactive experience which showcases the human-centric approach and innovation SEEK looks to inject in their problem-solving approach. The bold and beautiful imagery and typography is representative of the transformative experience SEEK offers, offset with illustrative and hand-written texts giving the brand and site a sense of whimsical creativity. Read More
Web Design
bluestone used their proprietary CMS giving SEEK the reigns to their site. With admin access to update their team members and case studies, the lightweight CMS makes it easy for non-web gurus to effectively keep their site current with their most recent work and team. Read More
Custom Admin / CMS
