SEEK Company

An Insights & Innovation Consultancy

SEEK builds brand advocacy for their clients through a more human-centric approach to innovation by activating empathy as an innate problem-solving capability. They came to bluestone looking to evolve their brand in a way that reflected the way they approach and think about their clients. SEEK yearned for a deeper meaning of the why behind their brand, and bluestone helped evolve that. The logo represents the luminary archetype associated with the brand. It illuminates not only challenges, but more-so opportunities that lie within the unseen of their work. To advance the look and feel of the brand and give it humanistic personality, bluestone developed a visual language that combined clean, modern graphics with illustrative, hand-drawn elements. The distinct primary color palette coexists as part of a network that represents the SEEK process. Read More

Brand Development
SEEK Co logo design
Bluestone Creative designing the SEEK Co logo
SEEK Company headline with logo design
Typography & Color
SEEK Co brand typography guide
SEEK Co branding colors
Brand Guide
three brand design concepts that Bluestone Creative designed for SEEK Co
SEEK Co empathetic design concept

The SEEK website exists as an extension of their reimagined brand guide. bluestone developed a unique and interactive experience which showcases the human-centric approach and innovation SEEK looks to inject in their problem-solving approach. The bold and beautiful imagery and typography is representative of the transformative experience SEEK offers, offset with illustrative and hand-written texts giving the brand and site a sense of whimsical creativity. Read More

Web Design
SEEK Co. website on a tablet
SEEK Company homepage of website developed by Bluestone Creative
Sample of SEEK Co website team page Sample website page for SEEK Co about us page
Sample of SEEK Co team member web page sample page from SEEK Co's website
Mobile mockup of SEEK Co's website designed by Bluestone Creative

bluestone used their proprietary CMS giving SEEK the reigns to their site. With admin access to update their team members and case studies, the lightweight CMS makes it easy for non-web gurus to effectively keep their site current with their most recent work and team. Read More

Custom Admin / CMS
Desktop view of CMS developed by Bluestone Creative

More Work

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